Cellular agriculture starts-up

The first beef burger made from cells grown outside a cow cost a whopping $320,000, or > $1mn/kg. It was described as dry and flavourless. The challenge the nascent cultured meat industry then faced was to generate a product that looks, tastes and feels like meat and at a price that at least some consumers are prepared to pay. The good news is prices have now tumbled, still falling, and quality has improved. A $1.7 Trn global market beckons. Things are hotting up in the cultured meat kitchen